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Bordeaux At Odds On 2008 Pricing

Wine NewsAs the 2008 Bordeaux vintage barrel tasting ritual kicks off, the big question this year is how the producers will price their 2008 lots amidst a nearly shattered world economy.  Thus far, initial consensus is that 2008 is a mediocre-good year on the left bank and good on the right.  Producers are dealing not only with unprecedented financial weakness but a large, as yet, unsold inventory of the 2007 and 2006 vintage which were very mediocre due to weather conditions.  While there are many scenarios being discussed by producers, there is also pressure to not roll back the 2008 wine prices to that of 2007.  One vintner cautioned that doing so may anger clients by implying that they have overpaying since the infamous 2005 vintage.  Clearly, some adjustments will be made on the pricing of the ‘07’s and ‘08’s and should offer Bordeaux lovers or initiating “members” to access the wines at prices not seen for nearly a decade.

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