Wine Education

Greatness is rarely achieved without sacrifice, determination and an innovative vision of what could be.  Fortunately for wine enthusiasts, Patriarch Mario Vietti, in the 19th century, embraced all three attributes and launched what today is one of finest estates in the Piedmont region.

While today, the Vietti estate is run by Mario’s great grandson, the always affable and dynamic Luca Currado, Luca well understands and identifies closely with the family heritage that laid the foundation for today’s successes.  After returning to Piedmont from the US (Boston), Mario executed a business strategy that was viewed as shear lunacy!  He began to trade hectares of land parcels for the best vineyard soil and terroir, travelling from village to village.  So outrageous was this approach that it earned him the nickname the “crazy Americano.”  Clearly, Mario was not only not crazy but on to a concept that would transform the estate into a world class winery.

In the 1950’s, Luca’s father, Alfredo, continued the radical and visionary winemaking approach, selecting and vinifying the best grapes from single vineyards or “cru” vineyards with names we recognize today such as Brunate, Rocche and Lazzarito.  Today, this is a widespread practice.  But innovation did not stop there. Alfredo also “rediscovered” the nearly lost white wine grape, Arneis, investing the time and money that would allow it regain its rightful place in the wine world.  Today, Arneis is the most famous white wine in the Roero region.